RMBI Care Co. takes action against dementia with Alzheimer’s Society

03 August 2017

To help raise awareness of dementia, RMBI Care Co. has teamed up with Alzheimer’s Society to encourage all staff members to become a 'Dementia Friend'. 

The Dementia Friends initiative, set up to change people’s perception of dementia, encourages everyone to learn a little more about the condition by attending a face-to-face Information Session, or by watching an online video. Those who wish to become more involved can also sign up to become a Dementia Friends Champion and run their own Sessions to help educate others.  

Staff members at RMBI Care Co.’s Zetland Court in Bournemouth have shown their support by becoming Dementia Friends, while other staff members have joined together and are planning to climb the Great Orme in Llandudno to raise awareness.

Anne Child, MBE, Pharmacy and Dementia Specialist Lead at RMBI Care Co., leading the awareness activity, said: “We’re really excited about getting involved with Alzheimer’s Society’s Dementia Friends initiative. Around one million people will have dementia by 2025 and this figure is projected to rise to over two million by 2050*. We support over 1,000 older people across 17 care homes in England and Wales and we believe that people can still live full and meaningful lives with dementia. It’s vitally important however, that we create a better understanding in the wider public to recognise the symptoms of dementia and how it can affect people, so that we can really support those affected by the condition.”

Sara-Jane Little, Programme Partnerships Officer at Alzheimer’s Society said: “Alzheimer’s Society’s Dementia Friends programme is the biggest ever initiative to change people’s perceptions of dementia. It aims to transform the way the nation thinks, acts and talks about the condition.

“Whether you attend a face-to-face Information Session or watch the online video, Dementia Friends is about learning more about dementia and the small ways you can help. From telling friends about the Dementia Friends programme to visiting someone you know living with dementia, every action counts.”

*Source: Prince, M et al (2014) Dementia UK: Update Second Edition report produced by King’s College London and the London School of Economics for the Alzheimer’s Society